Ala credits EFE-Jordan for laying the foundation of his entrepreneurial career, with the training he undertook refining the soft skills crucial to complement his business acumen. During his undergraduate years, Ala supervised a volunteer team that translated "Harry Potter and the Deathly Hallows" into Arabic, a feat that garnered over 1 million downloads in just one month. This achievement served as a catalyst for his journey, propelling him to establish Jamalon, the MENA region's largest online store for Arabic and English books, boasting a collection of over 10 million titles with global delivery services. Currently, as CEO of Madfooatcom—a premier e-payment provider in the MENA region—Ala spearheads strategic business plans, propelling the company towards expansive growth and positioning it as a leading fin-tech enterprise in the region. Holding a Master’s degree in Science of Information Technologies and Telecommunications from Athens Information Technology, Ala's trajectory stands as a testament to the transformative power of education, innovation, and strategic vision.