In addition to raising visibility around the positive potential and importance of youth employment to inspire collective action, EFE’s UAE Hub contributes to local initiatives that benefit Emirati youth.
In 2015, EFE and the Sharjah Business Women Council launch the JEEL Initiative as a catalyst for entrepreneurship in Sharjah. Focusing on youth and women with limited economic opportunities in rural regions of the Northern Emirates, the initiative provides participants with innovation workshops, training, mentoring, coaching and incubation to support aspiring entrepreneurs to become self-employed or launch microbusinesses.
In 2016, Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, Wife of the Ruler of Sharjah, UAE, Chairperson of the Supreme Council for Family Affairs and Chairperson of NAMA, was named as EFE’s Honorary Patron of Global Women’s Inclusion. Under her patronage and building on the success of the initial JEEL program, NAMA and EFE aim to expand the JEEL Initiative across Sharjah.