Middle East and North Africa (MENA)-wide youth employment organization opens its regional branch office in the UAE under the royal patronage of His Excellency Sheikh Nahayan Mabarak Al Nahayan, Minister of Culture and Knowledge Development

26 May 2016, Dubai, U.A.E.: Education For Employment (EFE), MENA’s leading non-profit network driving youth employment, has launched its regional branch office in the UAE at an event held on 25th May at the Capital Club, Dubai, under the royal patronage of His Excellency Sheikh Nahayan Mabarak Al Nahayan, Minister of Culture and Knowledge Development, and with support of lead event sponsor Citi Foundation. At the gala ceremony, His Excellency highlighted the importance of enabling youth in the country to fulfill their enormous potential to develop a globally competitive and knowledge based economy.

Across the MENA region, EFE offers targeted training and coaching aimed at creating opportunities for unemployed or underserved youth – either through job placements or encouraging entrepreneurship. EFE’s regional hub office was launched to recognize the positive potential of youth and to help them surmount the rising challenge of unemployment across the region and here in the UAE. His Excellency will assume the role of Honorary Chairman of EFE in the UAE.

At the occasion, His Excellency Sheikh Nahayan Mabarak Al Nahayan, Minister of Culture and Knowledge Development, commented, “It’s a great pleasure to celebrate the launch of regional hub of Education for Employment (EFE) Program in the UAE. The vision of EFE focuses on the greatest need in the Arab World- to empower youth with skills and opportunities to build careers that create a better future for themselves, their communities and the world. EFE’s dedication to employment of young men and women coincides with our national commitment to building and maintaining a knowledge based economy and achieving full employment for our young people. EFE has been notably successful in Egypt, Jordan, Morocco, Palestine, Tunisia, and Yemen. EFE graduates in those countries are productively employed. As a country concerned about the economic and social health of our region, the United Arab Emirates is grateful for what EFE has accomplished. We are pleased that the UAE will provide assistance, training, expertise and network to support EFE affiliates in the MENA.”

EFE, which launched operations in seven countries (Egypt, Jordan, Morocco, Palestine, Tunisia, Yemen, and Saudi Arabia) over the past ten years, empowers young women and men with skills to thrive in the workplace by bridging the gap between employers, education institutions and youth. This stability and dignity enables EFE graduates to support their families and contribute effectively to their society and economy. To achieve this and to help the private and public sectors in benefiting from dynamic young talent, EFE successfully partners with some of the most established corporations and associations in the region. The launch event was sponsored by Citi Foundation, lead sponsor, and by the Western Union Foundation. Recent regional partners include: Boeing, Impact Porter Novelli, Marriott International, MBC Hope, Starwood Hotels & Resorts Worldwide Foundation, and White & Case, as well as Sharjah Business Women Council in the UAE. EFE Founding Sponsors in the UAE include Citi Foundation, Consolidated Contractors Company (CCC), Crescent Enterprises, JISR Venture Partners, and The Abraaj Group as well as Abdel Aziz Al Yaquot and Raza Jafar.

EFE provides targeted job training and placement, employability and entrepreneurship programs while working directly with the employers in a wide range of growth industries such as ICT and e-Commerce, hospitality and retail. This distinctive demand-driven model is the engine of EFE’s tremendous success across the region. Already, EFE has helped nearly 10,000 unemployed, high potential youth to secure their first job while supporting more than 2,000 businesses to obtain the entry-level talent they need to grow. Over half of EFE’s graduates are young women, reflecting EFE’s special focus on supporting women’s entry into the workforce.

Ronald Bruder, Founder and Chairman of EFE who participated in the UAE launch, said, “In this time of rapid change, closing the gap between youth, employers and educators in the region is more important than ever before. We at EFE are proud to serve as this crucial bridge that connects youth to economic opportunity and provides our partners with a platform for creating a meaningful impact through youth employment. I am grateful for the tremendous encouragement from our Honorary Patron and our partners, and look forward to the positive changes we can make with their support.”

Samer Choumar, Managing Director, EFE added, “The MENA region has the fastest-growing youth population in the world, and also its highest youth unemployment rate. In what many view as a crisis, we at EFE see the positive potential. When youth have the right skills and opportunities, they can energize business here in the region and serve as the backbone of dynamic economies and societies.”

The WEF Global Risks Survey 2016 revealed that among energy prices and fiscal crises, unemployment was cited as one of the top three business risks in the Middle East. One of the major factors cited as contributing to this trend is the gap between the skills taught in educational institutions and the actual needs of the labor market.

- ENDS-

Notes to editors:

Education For Employment (EFE) is the leading youth employment network in the Middle East and North Africa (MENA). To create job opportunities for unemployed youth in MENA, EFE provides market-driven skills training that leads directly to jobs, startup support and pathways to employment. Since 2006, EFE has pioneered a demand-driven approach to helping nearly 10,000 unemployed, high potential youth to secure their first job while supporting more than 2,000 businesses to obtain the entry-level talent they need to grow. Over half of EFE’s graduates are young women, reflecting EFE’s special focus on supporting women’s entry into the workforce. The EFE Network is comprised of locally-run EFE affiliates in Egypt, Jordan, Morocco, Palestine, Tunisia, Saudi Arabia and Yemen, with support hub offices in the USA (New York City and Washington, DC), Europe (Madrid) and the UAE (Dubai). To learn more, please visit www.efe.org and follow @EFE_Global.

 

For more information please contact:

Sarah Jackson
Impact Porter Novelli
This email address is being protected from spambots. You need JavaScript enabled to view it.
T: +971 4330 4030

Kaye Rawlings
Impact Porter Novelli
This email address is being protected from spambots. You need JavaScript enabled to view it.
T: +971 4330 4030

 

Education For Employment Partner Quotes:

Lead Event Sponsor & Founding Sponsor in the UAE:

“Citi’s partnership with EFE is highly strategic and falls within our mission to enable growth and progress across the globe. Recognizing that youth unemployment is the single most pressing item on the economic and sociopolitical agenda across MENA, together we are ensuring to tackle this issue through a hands-on approach that guarantees positive results and creates synergies among governments, private sector, civil society, and the international community, with the end result being a more sustainable job placement ecosystem that translates into a happier society.”

- Karim Seifeddine, Public Affairs and Government Relations Head - MENA, Citi

 

Founding Sponsors in the UAE:

 

“It is our hope at Crescent Enterprises that with initiatives such as Education For Employment (EFE), future leaders will flourish in a region that has clear objectives to diversify its economy and further open its business borders to the rest of the world. The UAE’s unique role as a regional and increasingly global hub for business and innovation makes it an ideal location for EFE to launch its regional headquarters. As a founding supporter of EFE UAE, we look forward to working together to unlock the immense potential of the hundreds of millions of youth across our region.”

-Badr Jafar, CEO, Crescent Enterprises

 

“Education For Employment (EFE) continues to have a deep impact on the lives of thousands of young people across the Middle East every year by building skills and linking young men and women to concrete employment opportunities. The opening of EFE’s regional office in the UAE demonstrates the organization’s commitment to playing a growing role in the social and human development of the Middle East. Local, regional and international businesses in this region can achieve lasting impact on youth unemployment through meaningful partnerships with EFE – this has been our experience at Abraaj.”

-Frederic Sicre, Managing Director, The Abraaj Group

 

Recent Regional Partners:

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“We partnered with Education For Employment in Jordan and Egypt because they bridge the skills gap that exists in the region between job seekers and job providers. We want Arab youth to have a positive professional journey, therefore it is imperative that we play our part in realizing the massive opportunity that exists in the form of untapped human capital.”

- Bernard Dunn, President, Boeing Middle East, North Africa and Turkey

 

“As a global agency network that employs a pool of young talented people we understand how professional and technical training helps in effectively driving businesses in the region. We are pleased to support EFE and congratulate them on this endeavour to empower youth with the skills and opportunities to help them build successful careers.”

- Fouad Bou Mansour, Chief Operating Officer Impact Porter Novelli, MENA Region and Managing Director Impact BBDO, Abu Dhabi

 

“Education plays a powerful and vital role in changing peoples’ lives for better across the Middle East – translating into stronger, more resilient communities and economies across the region. Our partnership with Education for Employment is a crucial component of the Foundation’s Education for Better program, as we work to achieve our ambitious goal to train 50,000 women and youth over the next five years. Our work with Education For Employment helps empower youth, especially young women, to build careers that create a better future for themselves and their communities, while demonstrating our continued commitment to financial inclusion and economic development.”

-John R. Dye, Board Chairman, Western Union Foundation

 

 

 

FOR IMMEDIATE RELEASE May, 18th 2016

The MasterCard Foundation and Education For Employment celebrate

success of the Al Morad Project in Morocco

CASABLANCA, MOROCCO (May 18, 2016) – On the evening of May 19th, The MasterCard Foundation and Education For Employment Morocco (EFE-Maroc) will celebrate the completion of the Al Morad project, which has reached nearly 15,000 underserved youth, including more than 8,000 young women since its launch in 2011. The central goal of Al Morad is to improve youth employability in Morocco, while also strengthening ties between the public and private sectors.

At the individual level, the Al Morad project provided job opportunities for youth through access to high-quality, market-driven skills training. Nearly 2,750 youth learned soft and professional skills critical for success in the workplace. In addition, 12,250 students learned important job search skills through the Finding a Job is a Job (FJIJ) program.

Furthermore, the project improved the ability of 34 educational institutions (local universities and youth centers) to increase the employability of their youth population at the institutional level. EFE-Maroc also focused on partnerships with the private sector, as key to driving the employment of skilled youth. These efforts contributed to the development of critical partnerships with companies and associations.

“With an ever growing dynamic youth population, bridging the gap between youth, employers and educators in Morocco is of crucial importance,” said Ibrahim Slaoui, chairman of EFE Morocco board. “EFE-Maroc is grateful for the tremendous support of The MasterCard Foundation, which has enabled us to create a tangible impact for thousands of youth across Morocco.”

EFE-Maroc has formalized partnerships with more than 126 private sector companies over the course of the project. Al Morad alumni benefited from accessing job opportunities from partnerships with companies ranging from global multinationals like Accenture, Al Hokair, Jumia, Kaymu and Varun Beverage Maroc (Pepsi) to national enterprises such as Phone Group, Aswak Assalam, Royal Mogador, Marwa, and M2T.

“The Al-Morad project has established a critical link between young job seekers and employers in Morocco,” said Ann Miles, Director, Financial Inclusion and Youth Livelihoods at The MasterCard Foundation. “With increased access to high quality skills training and secure opportunities within the public and private sectors, thousands of economically disadvantaged young people are able to reach their potential as active participants in the labour force and contribute to social and economic change.”

Beyond impacting the private sector, the Al Morad project has helped to integrate formal career and employment preparation into the classrooms of universities and other public institutions for the first time. Through the project, EFE-Maroc formalized agreements and offered training programs with universities including Hassan II University, Abdelmalek Essaadi, Chouainb Doukkali, Mohammed V Souissi, and public institutions including Office of Vocational Training and Job Promotion (OFPPT), National Agency for Promotion of Employment and Skills (ANAPEC), Ministry of Youth and Sport, and Ministry of Tourism.

In partnership with The MasterCard Foundation, EFE-Maroc was able to extend its reach nationally and prepare youth to enter the workforce in cities across Morocco, including El Jadida, Mohammedia, Benslimane, Temara, Rabat, Salé, Kenitra, Larache, Assilah, Tétouan and Tanger.

The event is open to the media. Representatives from The MasterCard Foundation and EFE will be available to speak to media, and alumni of the Al Morad project will also be on hand to share their experiences with journalists.

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About The MasterCard Foundation

The MasterCard Foundation works with visionary organizations to provide greater access to education, skills training and financial services for people living in poverty, primarily in Africa. As one of the largest, private foundations, its work is guided by its mission to advance learning and promote financial inclusion to create an inclusive and equitable world. Based in Toronto, Canada, its independence was established by MasterCard when the Foundation was created in 2006. For more information and to sign up for the Foundation’s newsletter, please visit http://www.mastercardfdn.org www.mastercardfdn.org. Follow the Foundation at @MCFoundation on Twitter.

About Education For Employment (EFE)

Education For Employment (EFE) is the leading youth employment network in the Middle East and North Africa (MENA). To create job opportunities for unemployed youth in MENA, EFE provides market-driven skills training that leads directly to jobs, startup support and pathways to employment. Since 2006, EFE has pioneered a demand-driven approach to helping nearly 10,000 unemployed, high potential youth to secure their first job while supporting more than 2,000 businesses to obtain the entry-level talent they need to grow. Over half of EFE’s graduates are young women, reflecting EFE’s special focus on supporting women’s entry into the workforce. The EFE Network is comprised of locally-run EFE affiliates in Egypt, Jordan, Morocco, Palestine, Tunisia, Saudi Arabia and Yemen, with support hub offices in the USA (New York City and Washington, DC), Europe (Madrid) and the UAE (Dubai). To learn more, please visit www.efe.org and follow @EFE_Global.

EFE-Maroc is working nationally throughout Morocco, with program support from The MasterCard Foundation, Citi Foundation, Accenture Foundation, Abraaj group, Cummins. OCP Foundation, Zurich Insurance, and USAID. To learn more about EFE-Maroc’s work, visit www.efemaroc.org.

Press contacts:

Malika Laasri, EFE-Maroc CEO, +212 6 20 12 06 66 or This email address is being protected from spambots. You need JavaScript enabled to view it.

Mary Eleanor “Mariel” Davis, EFE-Global Communications & Partnerships Senior Manager, +20 (0) 1063673604, This email address is being protected from spambots. You need JavaScript enabled to view it.

Businessweek Middle East featured EFE’s perspective on youth employment in the magazine’s 15 May 2016 cover story on the future of work in the Arab Gulf countries. You can read EFE-Global President & CEO Jamie McAuliffe’s take on women’s employment, the youth expectation gap and the information gap between the private and education sectors in the article posted here.

BusinessweekFutureofWork

11 April, 2015: Starbucks in coalition with Bayt.com and Education For Employment (EFE) is organizing the Middle East and North Africa (MENA) region’s largest training workshop on CV writing. The worshop will take place on April 18 and will be organised simultaneously across 30 Starbucks stores in 10 MENA countries.

As part of Starbucks’ Global Month of Service, which is carried out worldwide each year during the month of April, Opportunity Café will provide youth from across the region with the chance to receive strategic career advice from key experts. Collectively, the Opportunity Cafés will deliver 120 group training sessions to nearly 1,200 youth between the ages of 16 and 35 who aspire to improve their CVs and interview skills as they seek employment opportunities.

bayt starbucks 01

Commenting on the occasion, Rana Shaheen, Regional Communications and CSR Manager for Starbucks MENA, said, “Through its growing presence in the MENA, Starbucks aims to be a positive force at the heart of the communities where it operates. By giving local youth the opportunity to pick up valuable insights over a cup of Starbucks coffee, we hope to help set these ambitious young people on the path to success. Our partnership with Bayt.com and Education For Employment (EFE) is making to possible to take this initiative to as many people.”

"We are excited about the tremendous possibilities that Opportunity Cafés can create," said Suhail Masri, VP Employer Solutions, Bayt.com. "At Bayt.com, our mission is to empower people with the necessary tools and information to build promising careers. This partnership between Bayt.com, Starbucks and EFE will have a profound impact on the economic future of hundreds of young people and their wider communities. As an organization that has been bridging the gap between job seekers and employers in the Middle East for the past 16 years, we know that a powerful CV is one of the most important tools a professional could have in their career arsenal. We are proud to support professionals in the region with the necessary career guidance."

bayt starbucks 02

Jasmine Nahhas di Florio, Vice President for Partnerships & Strategy at EFE-Global, added that, “As we continue to work with tens of thousands of young women and men across MENA, EFE believes that with the right skills and opportunities, youth have the potential to create a positive difference in their communities and economies. We are pleased to partner with Starbucks as it opens its doors to youth across the region in order to provide CV-writing and interviewing insights that will consequently lead youth to better economic opportunities.”

In 2011, Starbucks declared April as its Global Month of Service, creating the opportunity for Starbucks partners (employees) and customers to connect and volunteer to serve their community. Since 2013, Starbucks MENA has contributed over 20,000 service hours to its local communities and brought together over 3,000 volunteers in 34 city-wide projects across 10 markets in the MENA region.

For more information about the workshop and to find an Opportunity Café near you visit: https://opportunity.mena.starbucks.com/

western-union-efe

The Western Union Foundation Provides US$50,000 Grant to Education For Employment to Support “Education for Better” Initiatives in the Middle East

Announces Five Other NGO Partners to Support Global Efforts

DUBAI – March 8, 2016 – Today, on International Women’s Day, the Western Union Company and the Western Union Foundation officially kick off the next phase of the Education for Better initiative, which leverages Western Union® services, advocacy, cause marketing, philanthropic investments and employee engagement to support education programs worldwide. With an ambitious goal to train 50,000 women and youth over the next five years, the Western Union Foundation announces it will team up with Education For Employment (EFE), a youth employment organization in the Middle East, as well as five other global non-governmental organizations (NGOs) to help meet program goals.

With a focus in Egypt and the United Arab Emirates, the Foundation will support Education For Employment’s efforts to empower youth, especially young women, to build careers that create a better future for themselves and their communities through market demand-driven skills training and linkages to job opportunities. Outside of the Middle East, the Western Union Foundation will team up with five other NGOs:

· Junior Achievement Americas (Americas/Caribbean) inspires and prepares young people to succeed in a global economy. With Foundation support in Argentina, Brazil, Costa Rica, Jamaica, and Mexico, JA Americas will support hard and soft skills training that lead to career readiness, with a particular focus on STEM education.

· National Academy Foundation (United States) career academies are focused learning communities within public high schools to serve at-risk students in the U.S. with a STEM-infused curriculum developed in partnership with local industry, enabling students to be career/college ready. With Western Union Foundation funding, NAF will focus on increasing enrollment and retention of female students in STEM studies.

· SOS Children’s Villages (Africa) will receive funding to support vocational and life skills training for orphaned and abandoned youth, especially young women, in the DRC, Ethiopia, Kenya, Mali, Morocco, Nigeria, Senegal, and South Africa (video).

· Save the Children (Asia) has developed the ‘Skills to Succeed’ program, providing at-risk youth with vocational and technical training, financial literacy, and entrepreneurship training. The Western Union Foundation will focus its funding in China, India, and the Philippines.

· Teach For All (Europe), together with its partners in Austria, France, Germany, Lithuania, and the UK, and the Foundation will help address youth education inequities that contribute to worldwide challenges such as high unemployment and weak economic development.

In the Middle East, youth who completed their tertiary education are between two to three times more likely to be unemployed than youth who completed only a primary education or less.

“Education For Employment believes that youth are the Middle East and North Africa’s most valuable resource – not its gravest crisis,” said Jamie McAuliffe, President and CEO, Education For Employment. “We are proud to partner with the Western Union Foundation, which shares our conviction in the power of skilled, engaged youth to uplift their lives, their families and their societies. With young women comprising over half of Education For Employment’s graduates, each day we witness the particular promise they represent in building a brighter future for the region.”

“We are proud to continue the Education for Bettercampaign, leveraging the strength of The Western Union Company’s global network, the Western Union Foundation and its NGO partners, to provide meaningful educational opportunities and positive social impact throughout many of the communities Western Union serves,” said John Dye, Board Chairman, Western Union Foundation.

To date, the Western Union Foundation has pledged more than 76 percent of the US$104 million committed to advance education and economic development.

About The Western Union Foundation

The Western Union Foundation is dedicated to creating a better world, where the ability to realize dreams through economic opportunity is not just a privilege for the few but a right for all. Through its signature program, Education for Better, and with the support of The Western Union Company, its employees, Agents, and business partners, The Western Union Foundation works to realize this vision by supporting education and disaster relief efforts as pathways toward a better future. Our combined social ventures efforts make life better for individuals, families and communities around the world. Since its inception, The Western Union Foundation has paid more than $106 million in grants and other giving. These funds have been pledged to more than 2,794 nongovernmental organizations in more than 137 countries and territories. The Western Union Foundation, is a separate §501(c)(3) recognized United States charity. To learn more, visit www.westernunionfoundation.org, or Follow us on Twitter @TheWUFoundation.

About Education For Employment

Education For Employment (EFE) is the leading youth employment network in the Middle East and North Africa (MENA). To create job opportunities for unemployed youth in MENA, EFE provides market-driven skills training that leads directly to jobs, startup support and pathways to employment. Since 2006, EFE has pioneered a demand-driven approach to helping nearly 10,000 unemployed, high potential youth to secure their first job while supporting more than 2,000 businesses to obtain the entry-level talent they need to grow. Over half of EFE’s graduates are young women, reflecting EFE’s special focus on supporting women’s entry into the workforce. The EFE Network is comprised of locally-run EFE affiliates in Egypt, Jordan, Morocco, Palestine, Tunisia, Saudi Arabia and Yemen, with support hubs in the USA, Spain, and the UAE. To learn more, please visit www.efe.org or follow us on Twitter at @EFE_Global.

Western Union Foundation Media Contact:

Brad Jones: +1-720-332-1262 /This email address is being protected from spambots. You need JavaScript enabled to view it.

Education For Employment Media Contact:

Mariel Davis: +20 (0) 1063673604 / This email address is being protected from spambots. You need JavaScript enabled to view it.