Beginning in 2011, EFE-Maroc became the first affiliate in the EFE Network to undertake a national expansion. Established in Casablanca in 2006, by the end of 2011 EFE-Maroc had broadened its operations to reach Marrakesh, Ouazzane, and Doukkala-Abda, with preparations underway for further expansion into Tangier-Tetouan, Marrakech-Tansfit, Fes Boulemane, and Souss-Massa-Dra over the next three years.
Committed to shifting the needle on youth employment on a national scale, EFE-Maroc is catalyzing high-level institutional change by partnering with some of Morocco's largest universities. Through partnerships with the University Hassan II in Casablanca and El Jadida, Chouaib Doukkali University in El Jadida and Abdelmalek Essaadi University in Tangier, Tetouan, and Assilah, EFE is sharing best practices and curriculum to help these universities improve the employment outlook of their graduates.
You can visit EFE-Maroc's site here.
Since inception, over 1,900 Moroccan youth have graduated from EFE-Maroc direct job placement and Pathways to a Job programs.
57% of EFE-Maroc's graduates are female.
Of those youth in direct job placement programs, over 500 have been placed in jobs. EFE-Maroc has collaborated with more than 180 employers and 30 educational and institutional partners to create and deliver tailored curricula, place youth in jobs, and enhance the ability of traditional education institutions to improve the school-to-job transition.
EFE’s flagship Workplace Success Program teaches young Moroccans crucial private sector professional skills. Initially developed with McGraw Hill, to respond to the specific Moroccan context and needs of the Moroccan labor market a team of Moroccan consultants customized the Workplace Success Program curriculum translating materials into French and featuring examples and case studies from Moroccan business leaders.
Since its inception in 2007, the Workplace Success Program has propelled young Moroccan trainees into new jobs and brighter futures in the banking, retail and manufacturing sectors. In keeping with EFE’s mission to encourage educational reform in the region, EFE-Maroc is also working closely with Hassan II University of Casablanca to integrate Workplace Success into the University’s broader course offerings and make it available to more of its 27,000 students.
In February 2009, EFE-Maroc launched the Sales Force Training Program, which provides unemployed university graduates with training in cutting-edge business-to-consumer sales techniques and other highly marketable skills. This program responds to the growing need for qualified salespeople in Morocco as increased trade with Europe forces local companies to elevate their standards to meet global competition.
In 2011, EFE began delivering short-term work-readiness training programs for youth at public universities and youth centers throughout Morocco. EFE partner ManpowerGroup has provided EFE with access to its curriculum Finding a Job is a Job curriculum, a core work-readiness course that focuses on the skills and discipline needed to conduct an effective job search. The program consists of direct training classes supplemented by take-home and independent exercises and activities over a period of 3-5 days, as well as ongoing counseling and individualized counseling or candidates.
To date, EFE-Maroc partners with multiple youth centers in Grand Casablanca as well as with Hassan II University to offer its FJIJ training programs to youth. EFE-Maroc also expanded its geographic reach to the Doukkala-Abda region by cementing a partnership with Chouaib Doukkali University in El Jadida in 2011.
Using Microsoft’s Digital Literacy Curriculum, EFE-Maroc provides ICT skills training to Moroccan youth who participate in its Workplace Success or Sales Force Training programs. Digital Literacy teaches and assesses basic computer concepts and skills, enabling individuals to use computer technology in everyday life to develop new social and economic opportunities for themselves, their families, and their communities. These skills enable EFE-Maroc’s graduates to work in ICT companies and call centers or, when requested by the employers, to improve their ICT skills for specific job positions.
Myriam Kadmiri, CEO, EFE-Maroc
EFE-Maroc CEO Myriam Kadmiri has a strong background in Sales and Marketing, with six years of experience as the Director of Marketing and E-Commerce at Jet4you.com, a low-cost airline company, and several additional years of experience working in Marketing, Development, and Human Resources at various companies in Montréal, Canada. She holds an MBA from HEC Montréal and a Bachelor of Commerce degree in Finance and Marketing from McGill University